Arthur was brought up on a small mixed farm in Oxfordshire, UK. He was educated at Oxford University and the Royal Military Academy Sandhurst. 

He served as an Officer in an elite forward reconnaissance Regiment, with multiple overseas deployments as well as duties Guarding the Queen at home. In his last role in the Army, he was tasked to experiment, coordinate and accelerate the deployment of disruptive technologies, including the use of Artificial Intelligence and Drones to the battlefield.

He is now returning to his roots, applying his experience in the military to agriculture, and firmly believes in the power of AI to enhance and develop the agronomic decision-making to help feed the world in a more efficient and productive manner.